TOSH MD Speaks at ProudlySA Online Store Launch
We’re thrilled to share that our Managing Director, Lufuno Rasoesoe, was invited to speak at the official launch of the Proudly South African Online Store — a powerful moment for home-grown brands and the future of local enterprise.
The event, hosted in collaboration with the Minister of Trade, Industry and Competition and the CEO of Proudly South African, brought together key voices committed to economic transformation and local brand empowerment.
💬 What She Spoke About:
In her address, Lufuno brought the voice of small, Black, female-owned businesses into the spotlight, touching on three critical pillars:
✅ Inclusivity
“As small brands, we often operate in the shadows. Platforms like these ensure that businesses like mine are seen, heard, and supported.”
✅ Sustainability
She emphasized the importance of building businesses that serve people while protecting the planet — a core value at the heart of Tosh Detergents.
✅ Market Access
Lufuno celebrated the launch of the ProudlySA store as a meaningful step toward connecting South African products to national and global markets.
“As a proudly local brand, we are deeply encouraged by the intentional spaces being created to elevate South African businesses — not just in word, but in action.”
– Lufuno Rasoesoe, MD of Tosh Detergents
🙌 Gratitude & Looking Ahead
We extend heartfelt thanks to @ProudlySA and @the dtic for creating this opportunity and for continuing to champion the growth of local brands. With platforms like these, the future is not just bright — it’s local, sustainable, and inclusive. 🌱✨